Jul 04, 2022
In Welcome to the Forum
What is one of the phone number list biggest challenges facing content marketers today? If blog traffic and conversions at CMI are any indication, measurement and ROI are two nuts marketers are trying to crack. But that's no surprise. Justifying marketing expenses has been a struggle since time immemorial. But phone number list content marketers face a more specific challenge because the payoff isn't immediate. In fact, it usually takes at least 18 months before you see the real results. If you're in an industry with a long sales cycle, it often takes longer to tie phone number list content marketing to revenue, making short-term ROI even more elusive. How to measure performance to improve your content marketing First things first: what are you trying to measure? Whether you're just starting out or trying to prove the phone number list ROI of a long-running program, you need to have consensus phone number list on what success looks like. It may seem obvious, but only 44% of B2B marketers, 43% of B2C marketers, and 30% of nonprofit marketers know what it is. When you start Unlike traditional advertising where you can see results quickly, it often takes at least 18 months to start seeing results from your content marketing efforts. This means that it is difficult, if not impossible, to show a real return on investment in the phone number list beginning or in your efforts. Develop your business case for content marketing You need to set the phone number list stage first so your leadership team understands what you're measuring (and agrees that's what needs phone number list to be measured) and knows that results will take time. While there are many ways to build your case, here are some ideas: Showcase case studies and examples of brands using content marketing to grow their business – and be realistic about how long it will take. I'm a big fan of our documentary, The phone number list Story of Content: Rise of the New Marketing, which explores the evolution of marketing and features several interesting case studies. You can even download our screening kit to help you use the documentary phone number list to have the right kinds of conversations.) Help the management team realize that content marketing has benefits beyond revenue . Appeal to leaders' sense phone number list of empathy: do they like to be interrupted and have information shoved down their throats, or do they prefer to have their questions answered – when and how they want them? By sharing helpful information and educating your audience, you're building a better customer who may be more likely to make more confident buying decisions, renew more often, and advocate for your phone number list brand.